SEO trends to lookout for in 2012
Paid search, competitive SEO and social media affecting Google's algorithm are just some of the issues that tech boffins will need to address in 2012.
1. Social media will be an even bigger factor in Google's algorithm
Social media influence on ranking positions today reminds us of Google's efforts in dealing with link and content data 10 years ago. Today, Google is 100 times better at interpreting the link graph. By the end of this year, Google will be 20 times better at interpreting the social graph as well.
2. The search results page will continue to feature less organic rankings and more paid
Pressure on Google to keep growing its revenue and profits would mean even more cannibalisation of space on the search engine results page. More and more sections will be paid. We first saw this in Google ads, then Google shopping. ...
10 SEO Mistakes to avoid
As a business owner looking to get more leads and generate more sales through your website, you may have a difficult time with optimisation if you
(1) Believe that SEO will bring instant results.
Search engine optimization takes time. Making a significant jump in search engine rankings frequently takes anywhere from three to six months. If you are launching a website for the first time, it could take a year, especially in highly competitive markets. Unfortunately, many business owners expect results to come in much quicker than that and often blame the optimization company for failing to achieve the goals they expected in a short period of time.
(2) Hire a company that guarantees top 10 results.
I teach business owners this hard to swallow reality of SEO every single day. No one can guarantee top 10 results. Honest SEO consultants will tell you this up front. Even the search ...